Advancing the Mobile User Experience

Marcelo Vieira, General Manager, OMAP Business Unit, Texas Instruments

OMAP is the applications processer at TI. We build the chips and processers.

Unleashing the ultimate user experience: mobile experiences with functionalities of standalone consumer electronics products; intuitive and compelling user interfaces will drive usage; and seamless connectivity to user content.

Making it easy will drive usage. There’s a huge growth opportunity. Smartphones are starting to make strides, but the experience is not maximized yet.

A smartphone uses a high-level operating system (HLOS). Now, under 20 percent. By 2012, up to 35 percent.

Importance of HLOS: OEMs & independent software vendors get simplified software development; and operators get consistent support and service deployment model.

Content delivery to mobile devices is on the rise. In 2007, less than $20 billion. By 2011, nearly $50 billion.

What’s a Mobile Internet Device (MID)? Boots in seconds, goes all day on a single charge, includes office productivity, has a higher-resolution screen, and is handheld.

Demand for mobile Internet is increasing: pocket MIDs (3.5-4.5″ screen, weighs 1/4 lb.); tablets (5-8″ screen, 1/2 lb.); netbooks (8-12″ screen, 1 lb.). PC and notebook vendors and CE handheld vendors will also be in the mix.

Products that will be available in 2009 and beyond- 

Endless opportunities for better mobile user experiences: fast full-page web browsing, 12 mp camera, HD 720p video.

Enhanced graphics and navigation spur growth of location-based services. The “big picture” viewing experience with DLP Pico mobile projection technology. It will project what’s on the mobile device to a wall or other surface.

In summary, the smartphone sement represents the largest wireless opportunity. Demand for mobile Internet and consumer electronics functionality on the rise, application processors needed. New usage models and technologies.

-JC

This entry was posted on 22. October 2008 at 22:34 and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.