HipLogic at MIW 2008

I’m not even sure what these guys do yet as I sit down to listen, but my intitial impression is that ‘they get it.’ Why is that?, you may well ask. Well, it’s because HipLogic is sponsoring lunch for reporters. How do you get reporters’ attention? Feed them. Yes, they get it. -JC

HipLogic, Inc. (formerly Numbobig) is announcing its next generation mobile phone platform that will change the way people consume content on their mobile phones.

Mark Anderson, CEO, HipLogic

We’ve been working for the past three years to change the game.

HipLogic has a Built for Mobile experience. It’s simple, the phone boots into a personalized phonetop. It’s always on, it delivers “Smart-Pull” content to devices. It’s flexible and it’s portable. It’s designed to connect consumers with media and brands.

Mark Young - HipLogic Visionary

Development began from a consumer perspective, from the handset experience. Then we worked backward. After looking at the available technology, we decided we needed to build something new.

What we’re announcing is a platform. It’s a mult-tasking virtual machine. It’s always on, 24 x 7. It’s a complete phonetop, with background updates and content notifications.

It’s personalizable, customizable, compelling, and accomodates mobile-specific brand experiences.

Device-Network integration includes access to phone features, local mash-up, Internet, and operator services.

Consumers design a phone-top to suit their particular interests, branded and designed by the user.

We’ve been working with content brands. We’ll announce the brands next year when we release the product. Brands have several layers of negotiations to conduct to make it happen.

HipLogic works on 150 phone models across 18 OEMs and with most every carrier.

When we were developing, camera phones were the big thing. So we benefited from the blowout in memory capaicty in handsets driven by the need to process photos. It takes about 1 Mb to operate the HipLogic platform. It sits right on top of the operating system. Memory is flexible.

Mark Anderson

We’ll come out with our business model in Q1 ‘09, including pricing.

Mark Young

We differentiate ourselves by having the experience of J2ME. What we bring to market is a list of content brands, that will be announced later, that can be accessed very easily by using the HipLogic platform.

We’ve optimized data transfer to the handset. We’ve made it scalable. It works as a smart pipe.

For example, location will be an available on the HipLogic platform regardless of whether the handset is GPS-capable.

All you can data plans have caught on in Europe, and we’ll see that happen in the U.S.

As for privacy, it will be a similar with existing tethered Internet use. Privacy laws will apply.

www.hiplogic.com

-JC

This entry was posted on 22. October 2008 at 21:34 and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.